#grouper prefunk with @berrakdc and @mshannabrooks
June 6, 2013 By Leave a Comment
Four Tips for Adaptability from Wayfair’s CEO Niraj Shah
June 6, 2013 By Leave a Comment
As soon as I saw that Niraj Shah, CEO and Co-founder of Wayfair.com would be a speaker at IRCE, I knew I had to attend the session. I may or may not be a hopeless Joss & Main addict, so … Read this post »
Attribution Analytics Is The Focus At IRCE
June 5, 2013 By Leave a Comment
You may have noticed we recently changed our branding from ‘affiliate program management’ to ‘attribution analytics’. The reason for this is simple: The tools we offer go far beyond affiliate management. Attribution analytics is a much more accurate depiction of … Read this post »
Why Contextual Ads In Email Are Not a Bad Thing
June 4, 2013 By Leave a Comment
As someone who works in the advertising industry, I know that after I look at a pair of boots in an online store, I’m likely to see ads for those very same boots on dozens of other websites that I … Read this post »
10 Tips for Using HasOffers
June 3, 2013 By Leave a Comment
If you’re already leveraging HasOffers, or still just thinking about it, you know it’s the leading solution to help accurately attribute and reconcile conversions generated by performance marketing campaigns. HasOffers features dozens of options to help make the most of … Read this post »
Choosing the Right Promotion for Your Audience
May 31, 2013 By Leave a Comment
Over the last few years, tremendous progress has been made in contextual advertising. Nowadays, advertisers can reach the right customer with the right product, at the right time & place and on the right device. Yet, what about reaching the … Read this post »
Now You Can Target Facebook Ads by Recency
May 30, 2013 By Leave a Comment
Facebook already offers advertisers a plethora of options for targeting ads to users. Now, Facebook is offering select advertisers the option to target ads based on the recency of actions users take in Open Graph apps and on Facebook directly. … Read this post »
Now You Can Target Facebook Ads by Recency
May 30, 2013 By Leave a Comment
Facebook already offers advertisers a plethora of options for targeting ads to users. Now, Facebook is offering select advertisers the option to target ads based on the recency of actions users take in Open Graph apps and on Facebook directly. … Read this post »
SEOmoz Rebrands As Moz, Introduces Moz Analytics
May 29, 2013 By Leave a Comment
For years SEOmoz has been helping marketers optimize their content through its search engine and social optimization software. Today, SEOmoz announced it is both changing its name to Moz, as well as expanding its software to include Moz Analytics. This new platform gives users a complete view of inbound marketing data, signaling Moz’s move away from just SEO. The move also follows and acquiring and hiring spree since its $18 million Series B funding round in May 2012, led by Foundry Group.
