copywriter & writing coach

Growing, Risking, and Running In the Dark

Lately my life has been filled with a lot of solicited advice. For the past few months, I’ve heard enough people tell me “if I were you…” that I actually wish they would be me, if only for a day. Just so they could feel the pressure, the anxiety, the thrill of waking up knowing that with each word I say, I could be potentially impacting thousands of people.

I’ve been writing for Forbes for two years. I don’t take this gig lightly, even though I’ve written about men’s underwear, women’s underwear, and used it as an excuse to talk with 50 Cent for 10 minutes at CES last year.

Since 2010, I’ve been growing as a journalist, spending most of my time freelancing in some capacity covering the intersection of technology and society. In 2013, I decided to return to the 9-5 world and manage content for HasOffers, which was one of the best jobs I could ever imagine. I worked with a fantastic CEO who held the same epic vision for content as I did; I formed great friendships with coworkers (a foreign concept for me until this year); and even though I previously worked at Google I learned that free, gourmet food is really the best perk a company can offer.

While covering conferences for both Forbes and HasOffers I managed to meet dozens and dozens of other fascinating people. On the train to GROW last August I met Redg Snodgrass, who I ended up spending most of the trainride – and conference – talking with. There was no pitch, there was no recruiting. I actually realized my ties to Silicon Valley were stronger than I realized (as I wrote in November, SF really is my second home…) and that I may have a place somewhere else. But I wasn’t done with HasOffers; I still felt like I could push it a little harder, a little further. I felt like I could grow more.

But there always comes a point when you realize you’ve pushed it all the way. Where you’ve grown as much as you can. When taking a risk to push harder and grow more is somewhere else. And that’s why I’m so excited to announce that I’m taking on a new role as the co-editor of Wearable World News, a news site focused on all things wearable tech founded by Redg and backed by Technicolor. I’ll be paving the way with Fast Co.’s Leah Hunter, and together we’ll be building a news site that will become the destination for this emerging vertical of tech. It’s an industry I’m passionate about, and I’m thrilled to be working alongside (well, sometimes…I’ll still be in Seattle mostly, for now) such other passionate people.

As I was on the treadmill tonight, I couldn’t help think about the parallels about leading a brand new tech blog and running in the dark; there I was, completely in control of what I was doing, pacing myself with a very attainable goal in mind. Yet I really have no idea how to run efficiently. My shoes are old. My hair was falling out of my ponytail. And unless a car drove by, I couldn’t see anything in the street. I was a little bit frazzled, a little bit panicked, a little bit in the dark. But like running in the dark, I know I’ve got this, too. It’s what I’ve been scaling up to for the past 4 years. I know it’s not always going to be pretty – and I might not always see exactly what’s in front of me – I can get to where I want this to be.

Of course, I’m a little bit shocked that this is where I am. I’m so grateful for all those who took a chance on me the last few years – Kevin, Jake, Chris, Brandon, Peter. So grateful for all the women who have grabbed coffee and happy hour with me to chat about work and life – Joanna, Darnell, Jenni, Amber, Jess (just to name a few.) Always thankful for my parents who give rational advice, and my friends who often talk me down off ledges – or to say fuck it and take that risk.

Because these risks – the scary ones when you’re in the dark, a little frazzled, and leaving behind one of the best things that ever happened to you – are always worth it. I can’t wait to share with you what’s ahead. Cheers to the next big thing, and welcome to Wearable World!

  • Monica Guzman

    Congratulations, Kelly! Looking forward to following your work!

  • Amber Osborne

    You will own this!!

  • paulbalcerak

    Wow, congratulations! I’ll miss your HasOffers posts, but really excited for what you’re gonna do next.

  • Kimberly Reynolds

    Congratulations Kelly! I think wearable tech is about as fascinating as it gets. You can bet I will be following your every move…but not in a stalker-like way! 😉 Will you be going to Social Media Marketing World this year?

  • Laura Kimball

    So freaking exciting! Congratulations, Kelly! It’s been fun to watch your writing and your career progress over the years! Best of luck!!!

  • Mollie Ruiz-Hopper

    Congratulations, Kelly! Good luck!!!

  • anwith1n

    Congrats, Kelly! You’ll be amazing!!

  • BrandonLive

    Rock it, Kelly!